Agency Leadership
Led multidisciplinary teams, grew accounts, won pitches, handled critical brand challenges and advised senior stakeholders.
05 · Perspective
Every side
of the table.
Agency leadership. Client-side marketing. Independent consulting. A business perspective built over two decades.
Perspective
Client-Side Marketing
Owned the business perspective: investment, brand, agencies, launches, sales, research and customer analysis.
Strategy & Consulting
Helped leadership teams and business owners find growth opportunities, redesign priorities and turn ambiguity into action.
Career
2025—PresentIndependent Consulting
Independent strategic consultant
2020—2025Carat
Director of Strategy & Integrated Media
2018—2020Madhouse, Bigfish & Independent Consulting
Strategy and consulting
2017—2018flyEgypt
Marketing Director
2015—2017Equation Media
Director of Strategy
2012—2015eXtra
Marketing Manager
2006—2011Zenithmedia
General Manager